Project Overview
A responsive and user-friendly daycare website designed to provide an accessible platform for both parents and teachers. It offers detailed information about the daycare’s services, streamlines communication, and enhances user engagement, ensuring parents can easily find and trust the daycare while teachers have a convenient platform for updates and resources.
Problem:
The daycare center’s business information was difficult to find online, causing parents to struggle when searching for a trusted and licensed daycare provider. The website’s limited accessibility hindered user engagement, preventing potential clients from connecting with the center. As a result, the center’s online presence was not effectively supporting its business goals.
Solution:
Redesign and develop a WordPress website to enhance visitor engagement and accessibility, making it easier for users to find critical business information and get in touch with the daycare center.
Objectives:
- Conduct Competitive Analysis
- Collaborate with Stakeholders
- Implement Accessibility Standards
- Uncover User Pain Points
- Design and Prototype the Website Layout
- Identify Usability Challenges
- Conduct User Testing
Research Methodology
- User Personas
| User info: | User Goals: | User Behaviors: | Pain Points: | User Needs: | Technology: |
| Name: Sarah Thompson Age: 38 Occupation: Marketing Manager, mother of two Location: Suburban New Jersey Family: Married with two children (ages 2 and 4) Income Level: $90,000 per year | – Find a trustworthy daycare close to home that offers flexible hours. – Easily get information on pricing and availability. – Environmental records demonstrating facility’s legitimacy, for children’s safety – Offers a page for community resources | – Prefers quick searches during work breaks. – Often looks for reviews and recommendations online. – Uses mobile devices 70% of the time. | – Cannot easily find daycare information on mobile-friendly sites. – Frustrated by outdated or incomplete contact information. – Dislikes websites that require too many clicks to get basic information. | – A user-friendly mobile site with clear navigation. – Easy-to-access contact information, including hours – Direct messaging for quick questions. –Environmental records demonstrating facility’s legitimacy, for children’s safety | – Primarily uses an iPhone and tablet. – Regularly checks Facebook and Yelp for reviews on local businesses. |
| User Info: | User Goals: | User Behaviors: | Pain Points: | User Needs: | Technology: |
| Age: 29 Occupation: Experienced Preschool Teacher Location: New Jersey, NJ Experience: 7 years of teaching experience Education: Bachelor’s Degree in Early Childhood Education | – Find a reputable and licensed daycare center where she can apply her skills. – Work in an environment that supports professional growth and prioritizes child development. – Ensure the daycare has a structured, nurturing environment that aligns with her teaching philosophy. | – Regularly researches daycare centers and teaching environments in her local area. – Looks for open positions that align with her values in early childhood education. – Favors daycares with clear mission statements opportunities and daycare centers with a good reputation. | – Frustrated by daycare websites that lack sufficient information about teaching philosophies – Often encounters outdated websites or career sections that don’t clearly outline daycare’s professional goals. – Has trouble locating school programs that daycares offers to find where her teaching skills best apply | – Access to easily navigable daycare websites with detailed information of their educational philosophy. – A way to contact the daycare directly for more details about career opportunities and the working environment. | – Primarily uses a laptop to research daycare centers but also uses her smartphone for quick searches. – Prefers websites with a responsive design |
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